The mission for Nathan Research is to combine research, experience and thought leadership in strategies, processes and technologies in unique ways to conceive and implement specific ideas and solutions that companies can derive value from.

Our Credentials

Nathan Research is made up of a seasoned team of Industry, Process and Technology specialists with decades of hands-on experience in industries such as Retail, Consumer Goods and Electronics, Management Consulting and Software, and characterized by a combination of leadership in strategic thinking and successful operational execution. The team, has a collective 100+ years of experience in defining and implementing business strategies in several industries.


Ram Viswanathan

Prior to launching Nathan Research, Ram spent 15+ years in a variety of roles in the Manufacturing and Services sectors, Management Consulting, and Enterprise software. As Sr.Director, Product Marketing at i2 Technologies, he helped bring to market several leading edge supply chain planning solutions for the Consumer Goods and Retail industry. As Sr.Manager at Ernst & Young's Management Consulting practice, he led multiple reengineering efforts for E&Y's customers in Retail, Telecom and CPG industries. Prior to E&Y, as a Systems Analyst at Anheuser Busch and Energizer, he helped define and implement strategies and best practices in Order Management, Distribution & Logistics, and Financial Settlements. He is a co-author of the Retail CPFR model. A recognized expert on Retail standards, he works closely with organizations such as UCC (now GS1), and is a frequent speaker at conferences (such as the Stanford Supply Chain Forum)and is on the Editorial Board of the Extended Retail Industry journal. Ram has a M.S in Computer Science and a B.S in EE from IIT, Roorkee, India.

Ram Ganesan

Ram Ganesan has 12+ years of Supply Chain Analysis and Optimization experience in Manufacturing and Distribution environments; Sales & Operations Processes; and Software Solution Engineering; Previously, as a Solutions Director at i2 Technologies, he has helped develop and implement a Supply Collaboration and Product Lifecycle Management solutions at Compaq (now HP); He also developed a Sales & Operations Planning solution for increasing service levels and profitability at the high tech electronics subsidiary of Siemens. He is a published author of several papers and articles in Processing and Manufacturing and a Post Doctoral Research Fellow, from Penn State University. He holds a Ph.D from Penn State University and a BS from IIT, Chennai, India.

Sundi Aiyer

Sundi Aiyer brings over 15 years of experience in supply chain planning operations and product lifecycle management practices. Most recently, he was Vice President for Capgemini Americasí Supply Chain Management Practice. While at Capgemini, he has assisted companies such as American Greetings, Albertsons, Dell, Nokia, Apple, Cisco, Blockbuster, Office Max, Best Buy, Daimler Chrysler, Nissan, Penske, Disney, Labatt, Procter & Gamble, Wal-Mart, and Whirlpool with the design, implementation and management of technology-enabled business transformation initiatives in a variety of supply chain areas. His experience spans demand, supply and operations planning, customer profitability optimization, and service parts logistics. He has also spoken at industry summits such as the Council of Supply Chain Management Professionals (formerly CLM), SAPís SAPPHIRE, Manugisticsí enVISION, i2ís PLANET, and other leading supply chain conferences. Sundi graduated with a Masters degree in management Science from the Weatherhead School of Management at Case Western Reserve University, where he received the Deanís Honor Award. He earned his undergraduate degree in Mechanical Engineering from the Indian Institute of Technology (IIT), New Delhi, India.

Advisory Board

Tom Friedman

Founder and President of Retail Systems Alert Group, Tom is a recognized leader on Retail Businesses, Processes and Systems. A magna cum laude graduate of Syracuse University, he has also studied at Cambridge and Harvard. Mr. Friedman has been a frequent contributor to PCWeek, Computerworld, Network World, Information Week, RETAILTECH Magazine, Chain Store Age, and Executive Technology.

Rick Wrabel

Rick Wrabel is President and COO of the Memorials Division of Rock of Ages Corp. Previously he was President of the Consumer Products Group at Pennzoil-Quaker State Company, an automotive consumer products and service company and prior to that, President of the Axius Division of Pennzoil-Quaker State. Earlier, Mr. Wrabel held numerous positions at Oral B Laboratories, (a division of The Gillette Company) including President of North America, and General Manager of Australia, New Zealand and South Pacific. Mr. Wrabel also held numerous sales and management positions in American Home Products-A.H. Robins Company, a pharmaceutical and consumer products company.

Our Focus

We focus on developing customized strategies and solutions in Business Planning, Supply Chain Planning and Risk Management.

Strategic Planning - We work with retailers, manufacturers and service providers on a number of areas related to Long Term Forecasting, Market Planning, Supply Planning, Product Portfolio Planning, Facility Planning, Network Analysis, Global Logistics/Distribution Planning and Workforce Planning. We are acutely familiar with the behaviour of various supply chains - Consumer Goods, High Tech Electronics, Telecom, Construction etc and perform an iterative, quantitative analysis of a company's supply chain and develop a strategic assessment of opportunities and risks. Causal factors, operational and financial constraints are taken into account simultaneously in our plans to address problems and opportunities.

Operational Planning - After a recommended strategy is adopted, we help operationalize the strategy through specific processes that may be a combination of customized approaches and best practices. Managing supply chain efficiency - forecasting short term demand, procurement and shipment plans, evaluating supply risks, outsourced logistics and manufacturing, streamlined deliveries, defining inventory policies, and a periodic assessment of the impact on margins and profitability are issues that we work with regularly. Recognizing the fact that planning processes tend to be unique to each organization, we define and develop a customized approach to operational planning that involves the best mix of solution enablers, serving, in several instances, as 'planning extensions' for our customers' organizations - in areas such as Sourcing, Distribution and Labor planning. This approach to operational planning, (different from a pure 'software' approach), uses specially created statistical models, algorithms and optimization engines and is a combination of methods and tools where complex concepts are translated to practical, easy-to-use solutions. With this approach, we are able to provide operational planning as a service.

Execution - Plans have to be followed by flawless execution. We assist customers in establishing the necessary execution discipline - such as collaborative program management with suppliers and customers, defining and implementing electronic transactional interfaces, adopt best practices in ePC, EDI, EFT, ERS, Global Data Synchronization. We also provide business process services related to procurement and logistics for selected customers, if needed.

Principles and Values

We are passionate about what we do and believe strongly in teaming up with our customers to develop game changing strategies and approaches that gives them sustainable business advantage. We like to take ideas from concept to completion and demonstrate real, operational results. Our ideas, research and approach to problem solving are supported by

Field validation by working with users
Academic and other research to bring up to date knowledge capital
Knowledge of packaged solutions' capabilities, weaknesses
Relationships with leading industry organizations


Nathan Research has strong ties to a number of standards organizations, other consulting groups, analysts and media, certifying agencies, technology firms, universities, retail and manufacturing enterprises, and leaders in the industry.

Home | About Us | Product Services | Customers & Partner | Resources | News | Contact
Copyright 2002-2006 Nathan Research Inc. All rights reserved.